Morinda citrifolia
Family: Rubiaceae
Morinda citrifolia is a fruit-bearing tree in the coffee family, Rubiaceae, native to Southeast Asia and Australasia, which was spread across the Pacific by Polynesian sailors. The species is now cultivated throughout the tropics and widely naturalized. There are over 100 names for this fruit across different regions, including great morinda, Indian mulberry, noni, beach mulberry, vomit fruit, awl tree, and rotten cheese fruit.
The pungent odour of the fresh fruit has made it a famine food in most regions, but it remains a staple food among some cultures and is used in traditional medicine. In the consumer market, dietary supplements are sold in various formats, such as capsules and juices.
A variety of beverages (juice drinks), powders (from dried ripe or unripe fruits), cosmetic products (lotions, soaps), oil (from seeds), and leaf powders (for encapsulation or pills) have been introduced into the consumer market.
